Imagine walking into lululemon,
either as a guest, or as an educator starting your first shift. The dance music
is pumpin’, the energy is buzzin’, and right when you walk in you’re greeted by
Eldrine, or, as you first recognize his as, the strong guy up at the front with
a dozen tattoos and biceps the size of your head. But, as soon as he looks at
you, smiles, and greets you with that polite “Hi there, how’s it going today?”
any assumptions you make about Eldrine all wash away.
This guy,
who could break your wrist with a simple high five (but never would), is 100%
pure heart. If you know him long enough and if you barrage him with questions
about his life, you will know that he didn’t have the best upbringing. He grew
up around domestic violence, bullying, and drugs, and for the majority of his
teenage years it looked like his life was going to keep spiralling down in that
direction. But then, he met lulu.
Lulu
allowed him to take all his pent-up negative energy and turn it into a positive
goal. When he was eighteen, Eldrine fought to stay alive, but now, at
twenty-two, he fights to make a life. Not everyone gets the chance to turn
their life around, and there are people who Eldrine knew back then who still
haven’t turned around now. Not everyone is lucky enough to find a job that
cultivates possibilities the way lululemon does. But it’s not just luck. It’s
also choice. Eldrine made the choice to look at his life and realize he
needed a change. And it also took a lot of courage for him to step back from his
life, pick up all the scattered pieces, and build it anew. He is an
inspiration to anyone who ever has thoughts about throwing the towel in when
life gets too hard.
He always
had this courage – growing up the way he did, he had to be strong – but
it didn't hurt that he had one solid source of strength and
motivation to guide him through: his mother. Her unconditional love and support
is the reason he ditched fighting on the street for Muay Thai fighting, but he
himself is the reason why he continues to fight, and win. He’s the reason why
his goal is to become the 2012 TBA Muay Thai Classic Champion of the 137-142
Novice Weight Division. He’s the reason why he’s going to Iowa in July to claim
his belt. And he’s the reason why he trains seven days a week: strength
sessions three times a week, Muay Thai four times a weeks, and running all the
other days. Sure, it helps that he has his strength coach, Morgan Alexander,
and his nutritionist, Lorraine Cocolicchio, to support him through his
training, or the fact that he is recognized as an athlete worth sponsoring by
Jaco Clothing, but at the end of the day, the life Eldrine now leads is all
thanks to the choices he made.
He picked
his goals so that he can provide for his mother, future family (wife and kids)
and get his family out of their hostile living environment. Crazy, isn’t it,
how his negative upbringing is what’s inevitably going to save his family from
it? So, maybe when you first step into lululemon and see Eldrine at the front,
you don’t initially think “Family Man.” But talk to him for five minutes and
you’ll know a guy who loves his mother more than anyone, gives the best hugs,
can recommend amazing restaurants, and will stop at nothing to achieve his
goals. And we all have Muay Thai to thank for that because the more he directs
any negativity he has into competing, the more of a loveable teddy bear he can
be on the floor. Just like lululemon is about more than just stretchy pants,
Eldrine is about more than just brawn. All you have to do is come in for a
chat.
"Most
importantly, not only as an athlete, but as an individual, you have to have the
confidence in yourself and your abilities. Dream. Believe.
Achieve."
-"The
Filipino Bad Boy"
Eldrine Soriano
Eldrine Soriano